Dynamic sites or data-driven websites rely on stores of data and focus heavily on rendering data. A smaller size dynamic site might have only dozens or hundreds of records. Most have thousands, or tens of thousands.
Part of the power of the dynamic site is the efficiency in terms of cost and value creation. Once the site is built, adding content is relatively fast and cheap. You don’t have to go through a process of designing a unique new section, instead the site grows by repeating an already documented process. Sometimes this process is simple enough that low-cost offshore labor can be employed to do most or all of the steps involved.
Now for those not clear on the difference, let’s make mention of the other type of site, the informational site, the branding site, the relatively non-dynamic site. Now we have to use a few descriptors to distinguish these type of sites because actually any website today other than a fully “static site” is technically dynamic. If you run a WordPress blog with 10 posts, that’s technically a dynamic site. But for our purpose, we’re also measuring the scale of the site. We’re also thinking in terms of content types that are not just blog posts or image galleries, but also have other meta data that make them a unique record.
The main problem with building information sites, is that they have such a limited capacity to drive visits. People may land on them, they see it, they scan over the text, see some images, and they on with their lives. You can try to convert them, you can try to convince them, but the reality of the situation is there isn’t much there of substance. These type of sites certainly can be effective when they fit the purpose, but there are also millions of these sites built every year that make little or no money. Often they only serve the purpose of a business being able to say they have a site and provide some basic information. This does not really lead to any significant results despite what a lot of marketing and branding people like to say.
In reality the internet is dominated by data-driven websites. All the largest websites you visit regularly, social media sites, YouTube, Google search, these are all big data-driven sites. Smaller data-driven sites typically dominate in their own niches as well. People love being able to find a treasure trove of whatever it is that interests them. This motivates them to stay, to come back, to tell their friends. The discovery of something they want, and lots of it… and guess what, there isn’t much room at the top, if they find a better selection of what they want from another site, wave goodbye!