Facebook requires businesses to use a Business Page. Starting a Facebook Business Page and correctly categorizing the company is the first step in using this powerful social media marketing channel.
Facebook business groups
Engagement in Facebook groups is on average higher than outside of groups. There are many ways to create a focused group, and this is the important factor, focus. Don’t just start a Facebook group because you think you’re company should have one. Think carefully about what your target audience, prospective and current customers will gain as a benefit from joining your group.
