Success is not final, failure is not fatal: it is the courage to continue that counts. – Winston Churchill

Setting social media marketing KPI’s

Setting social media marketing KPI’s

Avoiding vanity metrics when setting social media KPI’s

A vanity metric can be thought of as a superficial goal, it’s a number that might sound good or look nice in a presentation but doesn’t actually help you reach your business goals. Part of setting effective KPI’s is to too look at the relevant to your business objectives and avoid vanity metrics that won’t help your cause.

Main categories of social media marketing KPI’s

  • Reach
  • Engagement
  • ROI
  • Retention

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