A super thorough website audit involves looking at your website from many different perspectives. It’s about not only listing everything that is wrong, but exploring how something that is already good can be taken to the next-level.
Companies that routinely conduct website audits are up to 8x more likely to report that they are meeting their sales goals. Your website is your home on the web, it’s the central HQ, it deserves attention.
The main reason small businesses in particular fail to fix issues found during website audits is the cost, or inability to access reliable development services. Obviously a website audit won’t deliver results if you don’t act on most of the information contained in the report. It has to be seen as a research and planning exercise, and the execution of that plan has to become a priority. Follow through on your website audit as best you can, using prioritization to stretch the budget when needed.
