Avoiding vanity metrics when setting social media KPI’s

A vanity metric can be thought of as a superficial goal, it’s a number that might sound good or look nice in a presentation but doesn’t actually help you reach your business goals. Part of setting effective KPI’s is to too look at the relevant to your business objectives and avoid vanity metrics that won’t help your cause.

Main categories of social media marketing KPI’s

• Reach
• Engagement
• ROI
• Retention

Today social media is so prevalent that it’s become the norm for new businesses to feel obligated to form some kind of social media marketing strategy. But to be clear, if you don’t have a good plan for how you’ll use social media, it can just be a giant waste of time and resources.