For those who think of their sales process as a funnel, friction-less selling starts by asking us to rethink this model and look at what Hubspot calls the “flywheel”.

Frictionless Selling is a certificate program from Hubspot that takes about 7-hours to complete and is completely free. You’ll just need to register for a Hubspot account to access the course at https://app.hubspot.com/academy/7346176/tracks/66/539/2788.